Question

Creating a brand community:

a. should only be done for a well-known brand.
b. is easier when customers themselves already participate in real world community activities.
c. requires skilled outside consultants.
d. usually requires a happy accident.

Answer 1

Answer: B

Explanation: Creating a brand community is easier when customers themselves already participate in real world community activities.

A brand community is a community in which consumers who share a set of social relationships based upon usage or interest in a product gather and mutually interact. Most times when this happens, it could cause others to become more aware of the brand. But if customers don't take out time to interact in the real world, this brand community may be difficult to achieve its aim.