Question

_____ is the concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences.

Answer 1

Answer: Integrated marketing communication

Step-by-step explanation:

Integrated marketing communication(IMC) is communication concept that ensures that every type of messages can be exchanged and communication can happen through linking. It unites all the tools and factors togather such as promotion events, selling events ,marketing, advertising and public relations can work with unity

This influence a large amount of audience through spreading the communication in terms of marketing to the end-users which improves the sales which induces benefit and profit.