Question

Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________.

a. deceptive advertising
b. truth-in-advertising
c. corrective advertising
d. stimulus generalization
e. advertorial content

Answer 1

Answer:c. corrective advertising

Step-by-step explanation:

Corrective advertising can be define as the order that has been passed by Federal trade commissioner to rectify or resolve the problem of misleading impression for the sale of a product. In case of listerine a false advertisement was created. The firm was then ordered to correct the deceptive advertisement to correct the misleading impression.