Question

Planters nuts released an advertisement describing the health benefits and nutritional value of different nut varieties such as cashews and peanuts. Planters' objective for this promotion is most likely to _______. a. encourage product trial b. stimulate selective demand c. create awareness d. retain loyal customers e. stimulate primary demand

Answer 1

Answer: e. stimulate primary demand

Explanation: Customers knowing about the benefits of a particular product(s) could drastically increase primary demand, advertising is a means to make customers know of such benefits or passage important information to potential customers about a product.