Question

Julia tells her colleague that she would love to see a picture of competing brands with descriptions of attributes and a sense of competitive strengths and weaknesses. Julia is referring to a perceptual map. True or false?

Answer 1

Answer: True

Step-by-step explanation:

A perceptual map is a visual representation of the perceptions of customers or potential customers or competitors about specific attributes of an organization, brand, product, service, or idea.