Question

Advertisements that feature promotions such as buy-one-get-one-free offers essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity. These offers employ the strategy of:_______

a. discriminative stimuli.
b. classical conditioning.
c. surprising stimuli.

Answer 1

a. discriminative stimuli.

Step-by-step explanation:

Discriminative stimulus is a concept used as a step in the process recognized as operant conditioning in classical conditioning.

A discriminative stimulus is a form of stimulation which is regularly used to elicit a particular response and increases the likelihood of the intended response.