Question

A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middle-income women. This agency provided research about that segment, media choices, and complete production of advertising for Sears. Young and Rubicam is an example of:

Answer 1

Answer: Full Service advertising agency.

Explanation: This type of agency handles everything that has to do with advertising and marketing of a business. Few examples of such services includes TV advert, search engine optimization (SEO), graphic design, content creation etc.

Full service advertising agency is used if a business requires comprehensive marketing.