Question

CompX Inc. is an online retailer of electronic products including laptops and tablets. The company is known for its unique approach to customer support, which is known for going above and beyond in satisfying customer complaints and issues. What kind of strategy is CompX using?

a. cost leadership
b. differentiation
c. penetration

Answer 1

b. differentiation

Step-by-step explanation:

Differentiation is a strategy where companies provide unique goods and services that is usually not provided by other firms.

Cost leadership is when a firm produces at the the lowest cost in an industry

Penetration is when a firm sets the price of its goods and services very low when compared to other firms operating in the industry.

I hope my answer helps you.