Question

Lisa puts five quarters into the parking meter every time she goes downtown. However, when asked, Lisa cannot say if the head on a quarter is facing left or right. This may be an example of ________, because Lisa never paid attention to the picture in the first place. Select one:

a. effortful processing
b. effortless processing
c. encoding failure
d. enigmatic processing

Answer 1

The answer is c. encoding failure.

Step-by-step explanation:

Encoding failure occurs when the brain is unable to form memory links. This is very likely to take place under certain mental conditions, such as drug use (this is the reason why some people can't remember what happens when they're drunk). However, encoding failure is also attributed to lack of attention, as the brain isn't really processing the information.