Question

Ocean Spray and Pepsi entered into a strategic alliance. Under the agreement, a portfolio of cranberry and blueberry-based beverages will be distributed through Pepsi’s Latin America drinks division in collaboration with Massachusetts-based Ocean Spray Cranberries. This is an example of a(n) ______ alliance.

Answer 1

Answer: Marketing alliance or alliance marketing.

Explanation: Ocean spray and Pepsi are involved in alliance marketing. Alliance marketing is a marketing technique, where two separate companies come together to market a common product without necessarily forming a new joint company.

In the question, both companies are involved in the sale of Ocean spray Cranberry product in a region largely dominated by Pepsi.