Question

Of all the value creation activities in a firm, ________ creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.

Answer 1

marketing and sales

Step-by-step explanation:

Of all the value creation activities in a firm, marketing and sales creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.