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When audience members manipulate commercially produced media products, often to tell stories or express ideas very different from the original, they are doing what Henry Jenkins called:

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User Israkir
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Answer:Textual poaching

Step-by-step explanation:

Textual poaching is a term that was made famous by Henry Jenkins which refers to how dedicated fans of media respond to its popular content.

Fans in this case don't just consume the news and do nothing or say nothing but they become actively involved in how the popular text get interpreted.

Fans are able to poach the popular media and create their own new analytical work which they share in their own space such as blog posts.

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User Hylaean
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