Question

The salesperson is trying to convince a buyer to purchase a Little Wonder Snow Blower. When the salesperson says, "This blower has a 13HP engine for power, three large, ball-bearing pneumatic wheels so it won't get stuck in drifts, and an adjustable, ergonomically-designed handle." The salesperson is using a(n) _______ close.

A. compliment
B. alternative - choice
C. minor - points
D. summary-of-benefits
E. assertive

Answer 1

The correct answer is letter "D": summary-of-benefits.

Step-by-step explanation:

The summary-of-benefits sales closing technique allows reinforcing the customer interest in buying, with the purpose reiterating the quality and benefits of the good or service being offered. By summarizing the benefits, the salesperson tries to show the potential buyer the real value of the product.