Question

The use of multiple distribution channels that integrate organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as _____

Answer 1

Multi channel marketing

Step-by-step explanation:

It is an approach used by company to provide different way to customer for buying products and services. it include various mode of retailing like, from store direct, from using websites, from mail, by telephones etc.

The main reason behind multi channel retailing is to sold as many as products and provide different way for customer satisfaction. it provide opportunity to customer to compare different product on different websites