Question

Locally manufactured Bubbles is a popular brand of detergent in Germany. However, with the entry of a foreign multinational into the market, Bubbles begins to lose market share. According to Christopher Bartlett and Sumantra Ghoshal, how can the producer of Bubbles best differentiate itself from foreign multinationals?

Answer 1

The best way for the producer of Bubbles to differentiate itself from the foreign multinational is to create a specific market focus or niches for itself.

Step-by-step explanation:

By creating a dedicated and specific market niche, the producer of bubbles have a specific target market out of the whole market whom they can influence consequently differentiating themselves from the multinationals.