Question

A small manufacturer of custom cabinets wants to expand sales but does not wish to get involved directly with selling or any other marketing activities. The manufacturer probably will opt to employ which form of channel structure for reaching consumers?

Answer 1

The manufacturer will employ an agent.

Step-by-step explanation:

in business, agents are important as a means of product distribution or marketing activities. This usually happens in the event that the manufacturere doesnt want to directly invovled or in the event tthat the manufacturer cannot afford marketing cost at that point in time

Agents gets the products from the manufacturer and markets alongside distribute it to either a wholesaler or retailer or both and profits are made.

Cheers.

Answer 2

If the manufacturer does not want to be involved in any sales or marketing activities, he will probably have to employ a sales agent to handle those activities.

Step-by-step explanation:

A sales agent is an individual or a firm that is employed by a manufacturer to handle the sales and/or distribution of goods within an assigned territory.