Question

In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project. primary research secondary data experimentation negativism positivism

Answer 1

Secondary data.

Step-by-step explanation:

A secondary data reffers to a piece of information that has already been gathered for some other purpose and it's being used for something else. For example, if some organization gathers information of the quantity of people that has a certain illness, some new researcher could use the same information to determine similarities between that group of people.