Question

Chun Hei is carrying out a marketing research study. Even after seeking all reasonable available secondary data sources, she has not been able to adequately answer the research questions. In such a situation, Chun Hei must collect ________ data.

Answer 1

The correct word for the blank space is: primary.

Step-by-step explanation:

Primary data collection takes place when data is collected by researchers from direct sources using for that purpose surveys or interviews. Typically, primary data collection gathers the questions formulated on secondary data research since that is the basic step carried out for the data collection process.