Question

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:A-content adjacency.B-audience matching.C-collaborative filtering.D-search engine marketing.E-use of negative keywords.

Answer 1

A. Content adjacency

Step-by-step explanation:

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to content adjacency.

The content adjacency problem basically refers to concerns over where a firm's advertisement will run.