Question

The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type.

This was done to establish what is called ________.

a) trademarking
b) a brand personality
c) a brand name
d) co-branding

Answer 1

Brand personality

Step-by-step explanation:

Brand personality

Brand personality is a strategy to related the customer with particular brand. It worked on emotion of consumer to make growth of brand successful.

The five different type of brand personalities are

1) competence

2) Ruggedness

3) sincerity

4) sophistication

5) Excitement

The given of example of brand personalities are come under category of Ruggedness