Question

The technique of small-portion packaging, that originated from powdered soaps and shampoos sold in packets in India for two to four cents each, is called "_____." Group of answer choices a) catalog marketing b) sachet marketing c) miniature marketing d) internal marketing.

Answer 1

The correct answer is the option B: sachet marketing.

Step-by-step explanation:

In marketing and business, sachet marketing is the name given to the term that refers to a particular strategy used by many companies with the purpose of penetrate certain markets, especially in the societies with emerging markets, and doing it by selling small affordable portions of its product. Moreover, this type of practice is very succesfull in India, where it has its origins, and also in Philippines and Indonesia.