Question

The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is ________?

a. a market test
b. regression analysis
c. trend analysis
d. a survey
e. the Delphi technique

Answer 1

Answer: Market test (a)

Explanation:

Market test is an experiment that is usually conducted before the commercialization of a particular product, the outcome of the experiment will determine if such firm will accept the idea of the product or drop it.