A business school has set up a gateway course that allows its students to collaborate with each other and their lecturers through a private social media platform. The platform allows students to ask their queries, exchange notes, and share information related to exam schedules and class timings. The school hopes that this new platform will increase graduation rates. In this case, the business school is attempting to increase what is known as the _____ of the students.
a. credibility
b. tie-strength
c. equity
d. intimacy
e. appeal