Question

All of the following are advantages offered by radio to its advertisers EXCEPT: a. commercial clutter. b. low cost. c. can be scheduled on short notice. d. short-term advertiser commitments. e. immediacy of message.

Answer 1

Answer: Commercial clutter

Explanation: The radio stations are very good avenues of advertising a brand or a company to the target market of that brand/company.

The radio stations can take adverts given on a short notice, are affordable to use platform, no long term commitment and it reaches a wide range of audience.

A major disadvantage of the radio form of advertisement, is that so many informations are passed which creates a clutter of commercials.