Question

Stores that carry a broad product line, with limited depth, are referred to as

a. limited-line stores.
b. general merchandise stores.
c. scrambled merchandise stores.
d. hypermarkets.
e. intertype outlets.

Answer 1

b. general merchandise stores.

Step-by-step explanation:

In terms of product line breadth and depth, stores differentiate themselves in product assortment.

A general merchandise store has a broad product line, aiming to offer diverse types of products. However, since it is not specialized in a particular product category, it has limited depth. These types of stores are common in rural communities, where they are the main shop of choice.