Question

A clothing store opens in a small college town, next to a large discount clothing store. The new store owner wants her customers to think her clothing is

high quality so she sets the prices very high and displays pictures of models wearing her clothing. The store goes out of business shortly after opening

What was the flaw in the store owner's plan?

She should have thought about the pricing of the nearby stores instead of hoping customers would buy into her marketing

She did not target the right group of buyers and should have focused on students who like fashion more than other groups

She should have focused her marketing plan on one or two groups rather than a broad range of buyers.

She should have over-priced her clothes but then offered steep discounts for return shoppers only.

Answer 1

She should have thought about the pricing of the nearby stores instead of hoping customers would buy into her marketing.

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Step-by-step explanation:

Answer 2

She should have focused her marketing plan on one or two groups rather than a broad range of buyers.

Step-by-step explanation:

The reason that due to which her store got shutdown she did not target the right group of buyers and should have focused on students who like fashion more than other groups. Focusing in on one group is not enough for running the business for long term.

She designed marketing plans for a specific group rather than for the other buyers. A specific group can give profits for a shorter period and limited period in limited percentage while focusing on other groups can gives long term and continuous returns.