Question

The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.A) marketing budgetB) communications auditC) market research programD) publicity campaignE) product launch

Answer 1

The correct option is B that is Communications Audit

Step-by-step explanation:

Communications Audit is the term which involve comprehensive evaluation or computation of ability to receive, share information and send with various audiences of the firm or an organization.

It is a communication which profiles all the interactions consumers in the target market with all the products and the services of the company.