Question

_____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.a) corporateb) business unitc) Marketingd) Mission statemente) Marketing mix

Answer 1

Correct option is (a)

Step-by-step explanation:

Corporate strategy includes all those actions by the organization so as to achieve the objectives stated in the mission statement. It clearly defines different tasks that the workforce need to perform so as to achieve end results to create value and customer satisfaction.

It encompasses roles of all departments including production, finance, marketing and human resources.