Question

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called "serious hiker" is declining and is predicted to decline into the future. The firm decides to____________.

Answer 1

Answer:enter the "low-price" segment with its new items. This is an example of the firm's down-market stretch to reach a new market

Step-by-step explanation:

The manufacturer of hiking boots has predicted a future decline in the market of the products,so the manufacturer must decide to enter the low-price segment with its new items to avoid a decline and such is called down-market stretch.