Question

A company uses a software program to capture and analyze consumer data to create and maintain customer profiles, including buying habits and purchasing patterns. It then uses this information to design individualized fulfillment strategies for its customers. The company is most likely engaged in

Answer 1

customer relationship management

Step-by-step explanation:

Customer relationship management -

It is the method to direct the interaction of the company with the potential customers , is known as customer relationship management .

This process is done with the help of history of the customer , which helps to improve the relationship of the company and customer.

The data like , telephone history , live chats , emails , and website of the company , are used to have a better idea , and help with the customer relationship management .