Question

As noted in the video, the first step of the personal selling process at Xerox is called prospecting. Prospects are people who respond to referrals from other Xerox clients, sales calls, ora. legal postings.b. sales promotions.c. public relations.d. competitor's ads.e. advertising.

Answer 1

Answer:B - sales promotions Explanation: Sales promotion is a process of convincing a prospective client to buying a product.

Its an element in the marketing promotional mix.

It is a tool used to stimulate a prospective customer curiosity about a product. Though it is short term in nature and it is mainly used to boost sales for a period of time.

Sales promotion is used as a target marking in getting customers that are not loyal to a particular brand of product and it includes price reduction, buy one get one free promo amongst others