Question

When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.

a. undifferentiated
b. differentiated
c. segmented
d. concentrated
e. heterogeneous

Answer 1

a. undifferentiated

Step-by-step explanation:

Undifferentiated marketing strategy -

It is the type of marketing strategy , which focus on the complete market instead of focusing on some selected portion of the market , is known as undifferentiated marketing strategy .

This strategy uses a single marketing to promote or produce a particular product .

Hence , from the question , the strategy used in the question , is the undifferentiated marketing strategy .