Question

In the purchase stage of the consumer journey, research indicates that ________ activities shorten the time consumers take to adopt a product or service.

Answer 1

The correct word for the blank space is: Direct Marketing.

Step-by-step explanation:

Direct marketing is a form of advertising in which materials are sent directly to consumers eliminating the middlemen from the promotion process. Direct marketing includes catalogs, mailers, e-mails, and flyers. They do not involve advertisements placed on television, radio or the internet. Direct customers allow consumers to take faster decisions than with other types of advertisement.