Question

When companies try to entice customers to make purchases by offering special incentives or excitement-building programs, including loyalty programs, contests, etc.they are using .

Answer 1

Sales Promotion

Step-by-step explanation:

The method of order to persuade a potential client to purchase the product is sales promotion.

Sales promotion is meant to be used as a short-term tool to boost sales – as a means of creating long-term customer loyalty, it is rarely acceptable.

Many offers for sales are intended for customers.