Question

When products already have solid brand recognition and market acceptance and are in the maturity stage of their life cycles, firms may engage in ______ advertising to continuously stay in the minds of the consumer.

Answer 1

Answer: Reminder Advertising

Explanation: Reminder Advertising is a form of advertising, where an already popular brand/company still carries out publicity to it's market, this is done to reinforce their brand in the minds of their target customers.

Reminder Advertising also includes rebranding of the product.