Question

Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________.

A) Trade promotion
B) Reverse flow
C) Push strategy
D) Pull strategy
E) Backward flow

Answer 1

Answer: Option d

Explanation: In simple words, it refers to the marketing stare in which an organisation performs its promotional function in such a way that the customers comes towards the product rather than the product going towards customer as in the case of push strategy.

This is a kind of channel strategies and is used by large firms generally, as it requires a high marketing budget to implement these strategies. An organisation following this strategy usually don't outsource their marketing activities and spends majority of their budget on advertisements and promotion.

Thus, from the above we can conclude that the company is using pull strategy.