Question

The marketing concept is a philosophy that a business organization should employ to satisfy customers' needs while achieving the overall goals of the organization.

A) True
B) False

Answer 1

A. True

Step-by-step explanation:

The statement marketing concept is a philosophy that a business organization should employ to satisfy customers' needs while achieving the overall goals of the organization is correct because The marketing concept relays on four foundations:

• Target market
• Customer needs,
• Integrated marketing
• Profitability.