Question

All of the activities a firm engages in to satisfy the needs and wants of its customers is referred to as: a) relationship management. b) customer service. c) touch points. d) customer communication. e) customer satisfaction.

Answer 1

B) Customer Service

Step-by-step explanation:

Services rendered to customers without payments most of the time for product purchased are called customer service. The focus is to satisfy and please customers and to retain them. Some customers offer incentives after the service delivery without requesting for it.