Question

Brittany is preparing a market analysis for her business plan and knows she will have to conduct formal research to gather the information she needs. To conduct formal research, she should:_______

Answer 1

conduct interviews and surveys or organize a focus group

Step-by-step explanation:

Formal research involves gathering data in a controlled, structured, and objective manner, so much so that a plan is followed very strictly and all information is documented. Therefore in order for Brittany to conduct a formal research, she should conduct interviews and surveys or organize a focus group. This would allow her to control the situation and document and analyze all the information gathered.