Question

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) _______ strategy.

Answer 1

The correct answer is: Nonprice competition.

Step-by-step explanation:

Nonprice competition is a marketing strategy or technique in which companies try to differentiate their products from competing products by emphasizing their products' attributes and characteristics rather than in the difference in the price.

The company's goal is to present the advantage that their product has over competing ones by pointing out the benefits and positive characteristics of said product.

In this particular case, the products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods.

This emphasis on the products benefits illustrates a Nonprice competition strategy.