Question

Fashion experts readily understand the power of ________________. Shortly after Kate Middleton married Prince William, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister Pippa's bridesmaid gown.

A. brand equity
B.brand association
C. brand awareness
D. marketing parity

Answer 1

Letter B is correct. Brand association.

Step-by-step explanation:

Brand association is a relevant marketing tool for adding value to a brand.

Marketers use resources so that there is some kind of association, value, brand awareness in the consumer's subconscious mind so that they are naturally induced to establish a preference for a particular brand. Associations are responsible for creating thoughts, opinions and actions about a brand, so marketing efforts should be related to designing a positive consumer association with the brand, which will bring added benefits of recognition, satisfaction, loyalty, price, leadership and others, which help in creating the distinctive value of a brand.