Question

Which of the following statements is true of the promotional mix?

a. The promotional mix of a company is the same for all its products.

b. It is designed to meet the needs of the target market and fulfill an organization's goals.

c. All elements of the promotional mix entail direct, two-way communication.

d. All elements of the promotional mix have the same effect on the target audience.

Answer 1

Answer:B. It's designed to meet the needs of the the target market and fulfill an organization goals.

Step-by-step explanation:

Promotional mix involves direct and indirect efforts of selling a company products. It evolves round advertising, sales promotion,direct marketing, personal selling and public relations.

The promotional mix varies from products to products, they do not all involves a direct two way communication e.g advertising is a one way communication and they have different effects on the target audience.