Question

In a centralized organizational arrangement, the _____ department is responsible for developing promotional plans that will be approved by management and recommending a promotions program based on the overall marketing plan, objectives, and budget. A. productionB. marketingC. salesD.advertisingE. product planning

Answer 1

Letter D is correct. Advertising.

Step-by-step explanation:

The organizational advertising department is responsible for developing promotional plans to drive customer prospecting.

In a centralized company, hierarchy is a determining factor, ie decision making is carried out by the highest degree of authority of the company, so when an advertising department needs management approval and recommendation for a promotion program based on marketing plan, objectives and budget, this means that centralization is the prevailing decision-making model, and each action development should be based on the set of goals set by the top hierarchy and reviewed by the manager for approval and possible corrections.