Question

Tyler runs a parasailing business on Hilton Head Island, South Carolina. Tyler closes his business in winter when the water gets too cold. Tyler should use a _________ advertising schedule.

Answer 1

Answer: Flighting advertising schedule

Step-by-step explanation: In simple words, flighting period refers to the period in which advertising is being run. In such a strategy the organisation decides between two alternative scheduling, that is, whether to keep advertising running or cease all the runs for a specified time.

Flighting is generally used when the advertising is done on television but can also be for other mediums such as radio and newspaper etc. This helps an organisation to balance their advertising activity with the needs of their customers.