Question

When selling convenience goods such as tobacco, newspapers, chewing gum, and potato chips to convenience stores, companies often decide to sell through all available outlets. This is an example of ________ distribution

A) selective
B) intensive
C) broad-based
D) exclusive
E) luxury

Answer 1

Answer: intensive distribution

Explanation: In simple words, it refers to a marketing strategy under which a company offers its product through as many outlets as possible in the market so that customers can easily find their product when in need.

The core objective of implementing thus Strategy is to make customer satisfied regarding the availability. These strategy is implemented for the products that already have a strong customer base.

Hence from the above we can conclude that the correct option is B.