Question

Mary, an independent sales representative, is hindered in her ability to be in contact with clients because of dropped calls on her cell phone. Her decision to purchase a cellular booster for her phone reflects Mary has just proceeded through the _____ stage of consumer decision making.

Answer 1

The answer is need recognition.

Step-by-step explanation:

This stage is also called problem identification. It occurs after discovering a need that has not been satisfied yet.

Need recognition may be driven by both internal factors (feeling hungry or thirsty) or external, such as seeing an advertisement which reminds the consumer about a need they have.