Question

WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to sell its services in different nations with substantial differences in consumer preferences and where cost pressures are not too intense. Which of the following strategies should WKL Entertainment Inc. managers pursue?

a. International b. Transnational c. Global standardization d. Localization e. Multinational

Answer 1

The correct answer is letter "D": Localization.

Step-by-step explanation:

A localization strategy is carried out when a company has international expansion plans since operating in different countries implies dealing with different consumers' preferences, needs, and cultures. In other words, the company will have to adapt its operations according to the new region where it will be located.