Question

At the beginning of the video, we learn that Rosalie’s sales numbers have declined. The Marketing Director, Product Development lead, and Sales Manager proceed to engage in a broad discussion of the different factors that may have led this decline. They are engaging in a process known as ________.

A. environmental scanning.B. marketing research.C. strategic marketing.D. profit orientation.E. competitive pricing.

Answer 1

The answer is letter A. Environmental Scanning.

Step-by-step explanation:

At the beginning of the video, we learn that Rosalie’s sales numbers have declined. The Marketing Director, Product Development lead, and Sales Manager proceed to engage in a broad discussion of the different factors that may have led this decline. They are engaging in a process known as _Environmental Scanning._______.