Question

Roger's car battery dies while he is on his way to an important meeting. which step is roger at in the consumer buying process

Answer 1

Roger has just recognized that he has a problem or an unsatisfied need.

Step-by-step explanation:

The first step in the consumer buying process is recognizing a problem or unsatisfied need. The customer's reality crashes with the customer's desires. At this point the customer realizes that he/she has a good reason to buy something, since he must satisfy his/her unsatisfied need or solve the problem.

Answer 2

Roger has just recognized that he has a problem or an unsatisfied need.

Step-by-step explanation:

The first step in the consumer buying process is recognizing a problem or unsatisfied need. The customer's reality crashes with the customer's desires. At this point the customer realizes that he/she has a good reason to buy something, since he must satisfy his/her unsatisfied need or solve the problem.