Question

What techniques overcome resistance and improve the credibility of a product?

Check all that apply.
__Including performance tests, polls, or awards
__Sending unwanted merchandise
__Listing names of satisfied users
__Using a celebrity name without authorization

Answer 1

Answer: Including performance test polls or awards gives information on the product quality and listing lnames of satisfied users gives consumer confidence on the product.

Sending unwanted merchandise, since it's not related to the product will not add value to it. Using a celebrity name without authorization may bomerang if the celebrity goes about denying knowledge of the product.